2021年八千里货架推出商丘大润发新店kkv,kkv新零售发展趋势KKV是KK集团在2019年5月推出的旗舰品牌，它是由KK馆2015年的1.0版本经过三次迭代而来的。KKV店铺面积大多都在一千平方米以上，用以容纳KKV 20000个以上的SKU，品类覆盖美妆、配饰、个护、文具、酒饮、零食、家居、玩具、宠物用品、营养品等。
KK集团旗下有三大品牌，分别是KK馆、KKV、THE COLORIST调色师。其中，KK馆聚焦进口品集合，是目前国内*大的进口品集合店品牌；KKV主打生活方式集合，是目前购物中心*热门的主力店品牌之一；THE COLORIST调色师则是国内彩妆集合店业态的创立者，它也是该市场份额和影响力*大的品牌。因旗下多品牌都名列相关赛道的头部，因此KK集团也被业内誉为“集合店之王”。
今年新冠疫情以来，大部分品牌的拓展节奏都受到不同程度的影响，不少国际国内品牌开店拓展计划取消，而KK集团的三大品牌在今年上半年是*快恢复营业的品牌，其店铺拓展甚至超过疫情前同期。目前，KK集团已在北京、上海、广州、深圳、武汉等全国100多个城市开设了数百家线下门店。
作为KK集团旗下的主力品牌KKV，一直秉持删繁就简的店铺设计和经营理念，色彩搭配简洁明快，店内精心设计的饰品墙、字母墙和浴盐球墙等，一经开出，迅速在购物中心刮起“集装箱”风潮，成为现象级人气新物种，成为网红拍照打卡的新地标。
KKV is the first flagship brand launched by KK Group in May 2019, and it is three iterations by the 1.0 version of KK Pavilion in 2015. Most of the KKV shops are more than 1,000 square meters, used to accommodate more than KKV 20000 SKU, categories covered with makeup, accessories, personal care, stationery, wine, snacks, home, toys, pet supplies, nutrition and so on.KK Group has three major brands, respectively, KK Pavilion, KKV、THE COLORIST toner. The KK Pavilion focuses on the collection of imports, is the largest import collection store brand in China, KKV the main lifestyle collection, is one of the most popular main store brands in the shopping center. THE COLORIST toner is the founder of domestic makeup collection store, it is also the market share and influence of the brand. Because its multi-brands are ranked in the head of the relevant track, so KK Group is also known as the industry as the "king of assembly stores ".
Since the new crown epidemic this year, most of the brand expansion rhythm has been affected to varying degrees, many international and domestic brand expansion plans have been cancelled, and KK Group's three major brands were the fastest to resume business in the first half of this year. Its store expansion even exceeded the same period before the epidemic. At present, KK Group has opened hundreds of offline stores in more than 100 cities in Beijing, Shanghai, Guangzhou, Shenzhen and Wuhan.
KK group as the main brand KKV, has been adhering to the simple shop design and business philosophy, simple and bright color collocation, store carefully designed jewelry wall, letter wall and bath salt ball wall, once out, quickly in the shopping center blowing "container" trend, become a new phenomenon-level popular species, become a new landmark of network celebrities photo card.
KKV行业模式亮点，KKV研究设计，KK馆旗下KKV白云汇广场店
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